Privacy Policy

1. Accountability

Purple Track is responsible for all personal information under our control.

We have appointed a Privacy Officer to oversee our compliance with this policy and all applicable privacy and anti-spam regulations.

All Purple Track team members are responsible for upholding this policy. When we engage trusted third parties (e.g., for email services, analytics, or marketing support), we take steps to ensure they follow similar standards, including confidentiality agreements when necessary.

Please note: Our website may link to external websites. We are not responsible for the privacy practices of those third parties. This policy only applies to Purple Track’s website and services.

2. Identifying Purposes

We will identify the reasons for collecting your personal information either at the time of or before collection, unless the purpose is obvious (e.g., submitting a contact form).

We aim to be clear and transparent about how your information will be used.

If you contact us, the details you choose to share are governed by any service agreements or communications you engage in with us.

3. Consent

We only collect, use, or disclose your personal information with your knowledge and consent, except where permitted or required by law.

You may give consent explicitly (e.g., checking a box) or implicitly (e.g., providing information via a form). The form of consent depends on the sensitivity of the information and your reasonable expectations.

You may withdraw your consent at any time, subject to legal or contractual limitations. To do so, email us at privacy@purpletrackmarketing.com.

4. Limiting Collection

We only collect, use, or disclose your personal information with your knowledge and consent, except where permitted or required by law.

You may give consent explicitly (e.g., checking a box) or implicitly (e.g., providing information via a form). The form of consent depends on the sensitivity of the information and your reasonable expectations.

6. Accuracy

We use your personal information only for the purposes it was collected, unless otherwise permitted by law or additional consent is given.

Your data may be disclosed in the event of a business sale, reorganization, or similar transaction—only under agreements that protect your information.

We may share aggregated, anonymized data for business insights or partner reporting, but never in a way that identifies you.

Cookies & Tracking: Our website uses cookies to improve user experience and provide targeted advertising. By using our site, you consent to cookies. You can manage cookies in your browser settings or choose not to use the site if you prefer.

We may track IP addresses for analytics purposes but do not identify individual users.

5. Limiting Use, Disclosure, and Retention

We strive to keep your personal information accurate and up-to-date as required. You may request corrections at any time.

7. Safeguards

We protect your information using appropriate security measures based on sensitivity:

● Physical: locked storage, secure disposal

● Organizational: limited access, internal protocols

● Technological: passwords, encryption, firewalls

We also train our team on data protection practices.

8. Openness

We’re transparent about how we manage your personal information. You can request more details at any time.

9. Individual Access

Upon request, we’ll tell you what personal information we have about you, how it’s used, and to whom it’s been disclosed (if applicable). You may request corrections, and we’ll act reasonably to fulfill them.

Access may be restricted in limited circumstances (e.g., legal obligations or other individuals’ privacy).

10. Questions or Complaints

If you have questions or wish to challenge our compliance, please contact:

Purple Track Marketing

Attn: Privacy Officer

1001 Fanshawe College Blvd,

London, ON, Canada

Postal Code: N5Y 5R6

Email: privacy@purpletrackmarketing.com

We’ll respond to inquiries promptly and take corrective actions if needed.

This policy is governed by PIPEDA and other applicable laws. Purple Track reserves the right to update this policy at any time.